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Optimize Ad Performance with the Visual Hierarchy Scanner
Stop guessing where your audience is looking. Our free Visual Hierarchy Scanner uses local computer vision algorithms to identify the high-contrast focal points in your marketing designs. By detecting “visual weight,” this AI focal point scanner ensures that your branding and Call to Action (CTA) aren’t being ignored. Best of all, because this is a local ad design auditor, your creative assets are processed entirely in your browser—meaning total privacy for your upcoming campaigns.
How to Audit Your Ad Design
- 01. Upload Image: Drag and drop your ad creative (JPG, PNG, or WebP) into the scanner.
- 02. Local Analysis: Our local script calculates the contrast and saturation levels across the image.
- 03. Check Focal Points: Review the red “pulse” markers to see where the eye lands first.
- 04. Adjust Hierarchy: If the markers aren’t on your CTA or logo, move those elements to high-visibility zones.
Frequently Asked Questions
How does the focal point detection work?
The tool uses a saliency algorithm that mimics human vision by identifying areas of high contrast, specific color saturation, and luminosity shifts—the same elements that naturally draw the human eye.
Are my images uploaded to a server?
No. This is a private marketing tool. The analysis is done using your computer’s own processing power via the browser. Your images never touch our servers.
What is a “good” Hierarchy Score?
A higher score indicates that the design has clear, strong points of interest. Ideally, you want 2-3 clear focal points that lead the viewer from the hook to the CTA.
Can this help with Facebook and Instagram ads?
Yes! It is perfect for testing social media creatives to ensure that the mobile-scrolling audience sees your message before they move on.
Does image size affect the analysis?
We recommend images under 5MB for the fastest performance, though the tool automatically scales images for processing without losing hierarchy data.
Is the Visual Hierarchy Scanner free?
Yes, this is a completely free resource provided by ultimatetoolbox.net for designers and digital marketers.